Super Store Sales Dashboard Analysis – A Visual Dive into Performance Metrics
In today’s fast-paced retail environment, having a clear view of your sales data is crucial for success. The Super Store Sales Dashboard offers a visually engaging snapshot of business performance, providing actionable insights across various dimensions like sales, profits, categories, regions, and more.
Let’s break down what this dashboard reveals and how it can help drive smarter decisions.
🔢 Key Performance Indicators (KPIs)
At the top of the dashboard, we find four essential metrics:
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Sales: $1.6M – This is the total revenue generated.
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Quantity: 22K – Number of items sold.
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Profit: $175K – Net profit earned from overall sales.
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Avg Delivery Days: 4 – Average number of days to deliver an order.
These numbers give a quick health check of the store’s financial and logistical performance.
🧩 Sales Breakdown by Segment and Payment Mode
Two donut charts help us understand customer segments and payment preferences:
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Segments:
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Consumer: 48%
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Corporate: 33%
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Home Office: 19%
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Clearly, consumers are the dominant market, with corporate clients not far behind.
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Payment Modes:
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Cash on Delivery (COD): 43%
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Online: 35%
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Cards: 22%
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COD leads the way, but online payments are catching up, indicating a growing trend in digital transactions.
📅 Trends Over Time: Sales and Profit by Month & Year
Line graphs chart sales and profit month by month for the years 2019 and 2020. Key takeaways:
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A visible uptick in December for both years, suggesting seasonal spikes.
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2020 generally outperforms 2019 in both sales and profit, reflecting growth.
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Spikes in March and October may point to marketing campaigns or product launches.
🚚 Shipping Preferences
Sales by ship mode show how customers prefer to receive their goods:
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Standard Class: 0.91M
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Second Class: 0.31M
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First Class: 0.24M
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Same Day: 0.10M
The vast majority prefer the Standard Class, likely due to cost-effectiveness.
🗺️ Profit by State
A map visualization reveals regional performance. Densely clustered dots represent high-profit states, offering a geographical view of market strength.
🏷️ Sales by Sub-Category & Category
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Sub-Categories:
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Phones: $0.20M
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Chairs: $0.18M
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Binders: $0.17M
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Main Categories:
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Office Supplies: $0.64M
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Technology: $0.47M
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Furniture: $0.45M
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Office Supplies dominate, but technology products (like phones) also perform strongly.
📍 Regional Insights
The dashboard allows filtering by Central, East, South, and West regions, offering a dynamic way to drill down into regional data. This can help regional managers make targeted decisions.
🧠 Final Thoughts
This Super Store Sales Dashboard is a powerful tool for decision-makers. By combining aesthetics with functionality, it provides a comprehensive overview of sales performance while allowing deep dives into specific segments, time periods, and regions.
Looking to build a similar dashboard for your business? Tools like Power BI, Tableau, or even Excel can help you create interactive visualizations to stay ahead in the competitive market.
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